Lace Beauty: GO Beyond Youth!

A BS Lace Card… You could take “Lace” in being connected and happy

When sustainability becomes one of the key concerns in the market, especially, in the lockdown nightmare and non-stop anti-virus mode, connectivity between people is what Bright Sun has placed as the priority in the frame of this great topic, aside the growing efforts delivering green ideas to her product and production. With this objective, a campaign in the name of Lace Beauty: GO Beyond Youth! is launched in the secondary school, Hong Kong.

Lace & embroidery, in textile sector, are taken as key decorative material for lingerie and intimate apparel. Benefitted from the brand interaction, BS team collaboratively work out with our clients in creativity, newness, and application. Extending from there, the notion is to inspire the youngsters with design mindset and creative potentials by upholding them the people-to-people interaction thru applying the lace and embroidery into works. Members in BS Caring Committee delivers the material backed by shared session with the schoolteachers in lace information. Teachers explain the students how to appreciate and understand the design and texture of lace in the class. Subsequently, the students are motivated to substantiate art knowledge into a Lace Card. The youngsters are free to express what are in their minds and the adults read to communicate. Lace & embroidery, as the media, in a card design, grow into transmitter which shortens the distance between students and the teachers.

Moreover, when the same format has been expanded as the parent-and-the son/daughter workshop, magnitude of the generative interaction is vividly manifested. Having the two generations jointly designed and worked out the Lace Card, the beauty is expressed not only just the final output, but, importantly, the atmosphere and bonding throughout the process. See their smile and the joy in the scene, or now in the pictures, indeed, we are more to believe, people-to-people connectivity is the source of human beauty, fountain of happiness.

蕾絲之美:賽芳華! Lace Beauty: GO Beyond Youth!

一張BS蕾絲製卡---連結“蕾絲”與快樂的完美結合

當可持續發展成為市場關鍵趨勢,尤其是在被隔離的噩夢和不間斷病毒防控模式中,人與人之間的聯絡升級為萬順集團優先考慮重要的問題,同時希望通過不斷努力推行綠色產品和低碳生產。懷著這個目標,一場名為“蕾絲之美:賽芳華!”活動在香港中學舉行。

在紡織行業中花邊和刺繡是內衣和貼身衣物必不可少的裝飾材料。得益於品牌互動,BS團隊與客戶在創意、創新和應用上通力合作。在此基礎上,通過將蕾絲和刺繡應用到作品中,鼓勵年輕人進行人與人之間的互動,從而激發他們的設計思維和創意潛能。萬順關懷委員會的成員與學校教師分享蕾絲資訊並提供資料。教師在課堂上講解如何欣賞和理解蕾絲的圖案和質感美意。隨後,鼓勵學生將藝術知識制作花邊卡片。年輕人可以自由地表達他們的想法,成年人從中了解年輕人心聲。蕾絲和刺繡作為媒介,在卡片設計中成為一種傳遞工具,縮短了師生之間的距離。

此外,當同樣的形式被擴展為父母和兒女的作坊時,更頻密與親密的親子間互動此起彼落。由兩代人共同設計和制作的蕾絲卡片,「美麗」的呈現不僅僅是最後的制成品,最重要的是,創作氣氛和親人間合作的紐帶貫穿整個過程。的確,在現場看到他們的笑容和歡樂,或照片,令我們更相信,人與人之間的互動與連結是愉悅的來源。

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Category
Event

Date
November 22, 2021